I only wear Oakley and will continue to wear only Oakley for life, and will pay what ever they want. Even if their prices DOUBLED! Not only because they make great products, that function, but because of the kind of company they are and what they do for their team athletes. To re-cap what they did for Lance Armstrong when he got sick. He figured his new teams insurance would cover the treatments as he had started his new contract with them. The Cofidis's team insurance would not cover the treatments as they considered it a pre-existing condition. When Mike Parnell, the CEO of Oakley, was asked if they could help he said he would arrange for Armstrong to be covered. The insurance company of course said no. At which point Mike Parnell said if they did not cover Armstrong his entire firm would take it's business elsewhere.....they covered him! Nike and Giro should be mentioned here as they also stood behind Armstrong the whole time and even paid his contracts in full, even though he could not ride for them. So buy what you want, but I will back a company that has the heart to do that any day!